Section B_Group 1_Aman Anshu_13PGP061_Piyush Rakhecha_13PGP097

Research is involved in everything you do in life. The simplest of the decisions that you take involve research to various degrees. Research is about observation and interpretation of that observation or enquiry into it.

It is a four stage process:

  • Analysis / Processing
  • Observation
  • Enquiry / Interpretation
  • Strategy

The difference between analysis and processing: If you are finding out the average bill amount of a person, it’s a process, as you are not sing your brain. Whereas, if you are making age intervals to find how the bill amount of a person varies according to his/her age, it’s an analysis, as you are using your brain.

Research must be used with intuition and judgement.

Research Process:



One has to keep asking why to figure out what exactly is the problem statement. Otherwise, a problem symptom may be mistaken as the problem statement.

 Example 1:

How many of us have observed the difference in location of the buttons on the shirt plackets for men and women? How many of us have observed the difference in the direction of the trouser zipper and flap in men and women trouser?

We guess the answer is answer is quite unknown to all. The theory most often uttered is that men used to dress themselves, while women had the help of a maid. Since most people are right-handed, the buttoning was inverted for the sake of the maid. 

Another theory says that women were forced to button themselves using the inferior hand, in order to show them that they themselves were inferior (to men, of course). This theory is based on the assumption that women buttoned their own dress, thus inherently contradicting the first theory. 

Both theories are somewhat shaky. The former implies that a significant part of the female population had a maid available. N.B.: “Significant” does not necessarily mean “numerous”, but “influential”. Depending on the era we’re looking at, the rich were the significant ones – the ones who made fashion – and they had maids. But does their influence also extend to such insignificant details as buttoning? The second theory is somewhat medieval. Misconceptions about female inferiority did exist until the early 20th century, but in the main the 18th century did away with most of them. 

Both theories assume that the preference for one hand plays a role. Being left-handed, I readily complain about anything that makes life unnecessarily difficult for lefties, but I have never felt that buttoning, whichever way around, was a problem. You normally use both hands, anyway – the rest is a matter of habit rather than of motoricity. 

 Though the ergonomic placement as stated by theory 1 seems to be very minor, the actual help it provides to the individual while dressing is quite evident and time saving.

 Example 2:

 How many of us have observed the back of polo t-shirts longer than the front panel?

Though these alterations seem to be very minor and not adding any value to the garment, these changes have been added to polo t-shirts after deep observations and studying the need for the same. Tennis shirt is cut so that the back hangs a few centimeters lower than the front also known as a “tennis tail”. The longer tail is meant to keep the shirt tucked into the back of a man’s tennis shorts when he is bent over to survey the court. The easily-upturn able collar remains another athletic aid to protect against sun burns.



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