Section B_Group 1_Aman Anshu_13PGP061_Piyush Rakhecha_13PGP097


The exploratory research method is when you do not know what you are looking for, thus the uncertainty is very high. Example: Would people be interested in a new product?

The descriptive research method is when there is some idea of what you want from the research, thus the uncertainty is lesser. Example: Who is buying the competitor’s product?

The causal research method is when you are trying to know if ‘A’ is dependent on ‘B’ or vice-versa. Thus the uncertainty is very low. Example: Will the new package sell more?


6© of Separation Principle – Through 6 handshakes, you can reach any person in the world.

Delphi – talking to experts

Experience Surveys – Put yourself through the same situation that a respondent has to go through.

Case Study – A record of what has happened under certain circumstances.


The primary aim of Basic Research is to improve knowledge generally, without any particular applied purpose in mind at the outset. Applied Research is designed from the start to apply its findings to a particular situation. Students at the school of Management are expected to engage with an applied research or problem solving research project.

Examples of Deductive/Inductive Research in Action: Imagine you wanted to learn what the word ‘professional’ meant to a range of people.


Deductive Approach

It is clear that you would want to have a clear theoretical position prior to collection of data. You might therefore research the subject and discover a number of definitions of ‘professional’ from, for example, a number of professional associations. You could then test this definition on a range of people, using a questionnaire, structured interviews or group discussion.

You could carefully select a sample of people on the basis of age, gender, occupation etc.

The data gathered could then be collated and the results analysed and presented.

This approach offers researchers a relatively easy and systematic way of testing established ideas on a range of people.

Inductive Approach

If you adopted this approach you might start by talking to a range of people asking for their ideas and definitions of ‘professional’. From these discussions you could start to assemble the common elements and then start to compare these with definitions gained from professional associations.

The data gathered could then be collated and the results analysed and presented.

This approach might lead you to arrive at a new definition of the word – or it might not! This approach can be very time-consuming, but the reward might be in terms of arriving at a fresh way of looking at the subject.


Research is not ‘neutral’, but reflects a range of the researcher’s personal interests, values,

abilities, assumptions, aims and ambitions.

In the case of your own proposed research, your own mixtures of these elements will not only determine the subject of the research, but will influence your approach to it. It is important to consider in advance what approach you to take with your research – and why.

There are essential two main research philosophies (or positions) although there can be overlap between the two – and both positions may be identifiable in any research project.



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