Session 5 by Section (B) _Group 4_Chanyo YL_Roll no. 13PGP075

As the course dives further into the 7-step process of conducting a research, we discuss the formulation of questionnaires.

How many times do you dine out in a month?

___ Never    ___ Seldom      ___ Frequently       ___ Often

How often do you check your mail? (To a farmer)

___ Never    ___ Monthly    ___ Weekly              ___ Daily

Is smoking good for health?

___ Yes        ___ No

Are you currently a member of a sports club or do you participate regularly in any type of sports?

___ Yes        ___ No

Please mention a few of the alcohol brands that you use:



Which of the following do you use most often?

___ Gmail  ___ Yahoo     ___ Hotmail

1. What do you expect from the Hawaii Trip?





2. What are the most memorable experiences from the last trip that you went?





3. What were the main problems that you faced in the previous trip?






The above sets of questions are a few examples of committing error while framing questionnaires. The rules for forming questionnaire are fundamental and simple:

  • Do not ask if the answer is obvious, sensitive or unfamiliar to the respondent.
  • A problem can be rephrased as many times as required to get the right answer.

The rules are so fundamental that they are often ignored or forgotten in the process. While framing a questionnaire, the questions should be in sync with the DNA of the research. What to measure, what to ask and what to do with the responses will help in framing the questions. In order to get relevant answers from respondents, a few additional points have to be kept in mind. After going through them, the errors in the examples will be easy to spot.

Understand the target respondents.

Basically, if you’re addressing the corporate sector, speak formal. If you’re addressing lawyers, speak legal. Insert the phrases and terms used by the target group. Do not expect a farmer to know what bos primigenius is. Use the word cow (or cattle).

Time availability of respondents.

Consider the following instances:

–          A customer at KFC may not mind filling up quite a lot of questions on the feedback form.

–          Insert five open-ended questions along with other close ended ones in the case above and the sentiment won’t be the same.

–          A lady purchasing infant products in a departmental store will have an even shorter time for questionnaires.

So the number of questions should be limited to the time sufficient for respondent to answer all the questions. To prevent missing out important answers, the sequence can be complex-to-easy for target respondents with very limited time.

Avoid subjectivity.

The data will be of no use if the answers are influenced by the opinion of the surveyor. The questions should be specific and objective. As such, the chances of having leading questions and loaded questions are minimized.

Structure it as per medium used.

An online medium or offline medium can have attractive layouts and designs as background. A telephonic survey will give room for instant clarification if needed. Respondents may not respond to personal questions on live chat and telephonic surveys. The research DNA will help choose the best medium.

No questionnaire can be perfect at the first attempt. It ought to be pretested on significant respondents and duly rectified, wherever necessary.

Posted by Chanyo YL_13pgp075

Group Members: Aniruddh Mukerji, Alok Jyoti Paul, Gurjot Singh, Rohit Garg, Anwesha Dasgupta, Anusha C


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